Art Direction, Graphic Design, Concept Development, Web Design
In 2021, I created a visual identity for Changing Haemophilia that introduced a new way of using Novo Nordisk’s color palette. The design centered around the circle as a key graphic device, symbolizing unity, inclusivity, and continuity. As part of the project, I also undertook a complete redesign of their website, ensuring it was visually engaging, user-friendly, and aligned with the refreshed identity. This work helped create a cohesive and approachable presence for the initiative, resonating with its community.