In 2023 I worked on a campaign promoting Til fest med eliten, the first audiobook to be exclusively released on Mofibo as part of their new strategy to offer unique, platform-exclusive content under the “Mofibo Original” category. 

The audiobook, narrated by 22-year-old Klara Donkild, offers a raw and personal glimpse into the elite youth culture of Hellerup and the affluent areas along Strandvejen, north of Copenhagen. Through Klara’s firsthand account, the story exposes a toxic environment shaped by wealth, privilege, and social pressure, revealing the dark undercurrents of drug use, extreme machismo, transgressive rituals, and systemic issues like sexual assault and abuse.

The campaign’s goal was twofold: to capture the deeply personal and authentic voice of Klara’s experience and to highlight that her story is far from unique, reflecting the experiences of many young women in Denmark’s elite circles. 

The campaign included a TVC, targeted social media ads, and posters all around the country, all designed to intrigue potential listeners and establish Til fest med eliten as a must-hear narrative. The exclusive release under the “Mofibo Original” banner also reinforced the audiobook’s unique value, showcasing Mofibo’s commitment to curating original and impactful stories.